Top 10 Most Popular Fonts Lists for 2024

“It means visually savvy consumers can now create their own personal brands while also curating the brands they purchase,” she explains. Netflix has been adapting to our viewing habits for quite some time, and Coca-Cola lets you personalise the label with a name or message. TNT Battenberg is an uppercase display typeface built from the starting point of four parallel lines.

A display typeface covering a majority of the European languages, it comes in the standard file formats and is available in one weight and one style. “One of the biggest drives in graphic design for next year and beyond how to pick fonts for website will be inclusivity,” believes Christy Davies, design director at Echo. “An example in typography is how a classic font such as Futura had adapted its form, making it more accessible and usable as Futura Now.

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Nick Pattison of Primary believes there’s a trend toward more decorative typefaces that steal the show. “I’m starting to see a number of projects using funky, bold, custom typefaces as a primary element in the brand identity,” he tells us and points to Colour Mill by Universal Favourite as a good example. Below is a comprehensive list of the best fonts that demand your attention in 2024. We’ve compiled this comprehensive list by asking the creative industry for their favourites, analysing work from the last 12 months, and taking on board the design trends emerging right now.

While the range of styles in the best fonts for designers can be very broad, it reflects the subtle differences and variations that come with actual handwriting. A slab serif font, when compared to other serifs, has less contrast overall, which adds to the heavy, dramatic appearance of the font. Franklin Gothic and other grotesque fonts are most known for their use in industrial design.

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Bison is a sophisticated and strong family of sans serif fonts, designed by Ellen Luff, recommended for branding, logos, magazines and films. Bison’s sturdy, uncompromising style is felt through controlled letterforms and modern touches. With a balance of hard lines and smooth curves, each font in the family is dynamic and authoritative in its own right. Axiforma is a geometric sans-serif font family designed and published by Galin Kastelov. Based on a robust sans-serif typeface, it comes in 20 weights plus matching Italics for each weight.

The extreme thinning of lines means this family only works at large display sizes. If you find even the most rounded geometric sans is too harsh, Ohno Softie is here for you, eliminating any trace of a corner or a straight line. Every terminal here is round, and every negative shape is as well, making for a soft and lovely typeface. The new version, SangBleu, supersedes the previous typeface of the same name, which has been discontinued.

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Fabian Harb drew the first version of ABC Whyte years ago after coming across a type sample from the early heyday of grotesques during a bout of archival digging. More recently, he teamed up with Johannes Breyer, Erkin Karamemet and Fabiola Mejía to explore new possibilities for it. The family consists of 10 weights with corresponding italics, plus a wide range of international punctuation and currency signs. The downside of ultra-eccentric type is that style can often be at the expense of substance. Distorted fonts might look cool, but they can also be difficult to read on a small screen. For businesses looking to connect with a wider customer base, accessibility is at the forefront of their branding strategy.

Specific fonts suit professional documents, while others are better for casual projects. However, when used judiciously, Papyrus brings natural warmth and artisanship to designs where appropriate. The digital age transformed Papyrus into a divisive font straddling love and hate polarities.

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Cotford is a personal project undertaken by Tom Foley of Monotype during lockdown. His idea, which he’d first had in 2014, was to design a soulful, elegant contemporary serif typeface with all the versatility that today’s designers need. It was the sudden restrictions of March 2020 that provided him with an unexpected opportunity to bring his idea to life. Designed as a professional modern geometric sans serif, JUST Sans is both serious and friendly, neutral but warmly expressive, technical but not overt, and familiar but unique enough to stand on its own.

But when used judiciously, its versatility and clarity carry timeless appeal.

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With solid bones but a touch of warmth, this simple sans-serif meets contemporary needs with timeless appeal. Created by designer Vincent Connare for a Microsoft Bob program in 1994, Comic Sans aimed to mimic lighthearted comic book speech bubbles in digital form. Soaring ascenders and grand proportions imbue Trajan with the splendour of ancient Rome, though this digital typeface arrived courtesy of Adobe’s Carol Twombly in 1989. Since its public debut in 1996 with Internet Explorer 3, Verdana swiftly emerged as a staple web and interface font, especially for lengthy blocks of text. Though initially intended for screens, its friendly shape and clarity also translate well to print projects. Most world-famous fonts enjoy long, storied histories over centuries.

• ABC Ginto is a geometric-humanist typeface that brings the tension between circular and rectangular forms to life.
• A serif font is easily identified by the “little feet” that appear at the ends of the letters being used.
• From the traditional and classy serif, to the clean and techy sans serif fonts, here’s the most used typography in graphic design.
• His idea, which he’d first had in 2014, was to design a soulful, elegant contemporary serif typeface with all the versatility that today’s designers need.
• Legibility, clarity, and an open, honest personality will help consumers to feel welcomed and comforted by brands, particularly ones they might not have encountered in the crowded digital market before.

Rounded sans serifs are welcoming and UX-friendly, while fluid, simple scripts and rustic serifs replace fussier serif styles. TT Travels Next is an alternative, and more radical version of the TT Travels family that emerged at the Mail.ru Design Conf x Dribbble Meetup in 2020 in Moscow. Designed by Kseniya Karataeva, it’s a trendy and modern wide display sans serif for use in different sets, be they print or web. The font has very wide proportions and characters that almost do not get narrower as you move from the bold styles to a light one. It also has an exaggerated closed aperture, low contrast, noticeable visual compensators, and a harmonic combination of soft and sharp shapes.

Ideal for use across a wide range of branding projects, this 2022 font design is also ultra-legible, boosting online accessibility for visually impaired readers. We expect to see examples from all of these font groups across print, branding, packaging, and web design in 2022. Read on to explore these exciting font trends in detail and stay ahead of the type curve. These top 10 lists feature typefaces from all type foundries regardless of what company owns the rights or where it can be purchased. Discover which fonts are the most popular in a wide variety of categories. The classification lists are based on popularity data from over 3,000 sites featured on Typewolf.